Stress Less for Better Events - Peak Mind’s Tech Revolution for Event Pros

[00:00:00] Welcome to the show everyone. Today we are thrilled to have Dr. Alicia McCoy, the creator and CEO of Peak Mind.

[00:00:09] Peak Mind is an innovative company that utilizes cutting edge technology including VR, AR and AI to help individuals manage stress and improve their mental well-being.

[00:00:21] Dr. McCoy is also a published author and workplace well-being expert and we're excited to dive into how her work can help create more supportive and productive environments in the meetings and events industry.

[00:00:36] You're listening to the Event Tech Pull Up, the show that brings you the good, the bad and the ugly of event technology with your hosts Tess Vismale of iSocial X and Keith Johnston of i3 Events.

[00:00:50] Tess. Yes?

[00:00:52] This is going to be a really cool show, but you gotta tell me how did you and Alicia meet?

[00:00:58] Oh, this is good one. This is, this is, um, I think it was divine in essence.

[00:01:04] Well, it is really easy, right?

[00:01:07] No matter what religion you are, this is the time of the year for all of them, right? So it was divine intervention.

[00:01:12] It was divine intervention.

[00:01:13] Um, you know what? I'm gonna let her peek into it and then I'm gonna do some ad libs because it's gonna be interesting to hear how she says it.

[00:01:24] We met, it was last year, almost a year ago in Vegas at the CES show 2024.

[00:01:31] And we were in the, I believe it was the Women's Equality Lounge.

[00:01:35] Yes.

[00:01:36] Yes.

[00:01:36] It was, it was.

[00:01:38] And I was sitting, hi boy, chilling in.

[00:01:40] And she, I think she came up and said, can I sit here?

[00:01:42] Or she looked like she needed to sit.

[00:01:43] And I asked her to sit down.

[00:01:45] And, um, from there it was just magical conversations about, um, technology in general and kind of what we, we do.

[00:01:54] Um, and I think what came up, at least for me was, I was excited about a woman in technology and specifically the type of tech that she's doing.

[00:02:07] And then in addition to that, finding out on the other side that she literally is an event prop just like us.

[00:02:14] That was, that actually blew me away.

[00:02:16] Yeah, that was like at the end.

[00:02:17] That was not in the beginning.

[00:02:19] This is somebody who's at the Consumer Electronics Show, meets Tess and happens to be an event person.

[00:02:25] Aw.

[00:02:28] It was, it was magical.

[00:02:30] It was.

[00:02:31] It was.

[00:02:32] And, you know, someone, uh, got sick at the time and then we were able to come together.

[00:02:35] And I think that it bonded us, uh, like, uh, much differently than, than it could have.

[00:02:41] Yeah.

[00:02:41] Hey, nothing bonds people better than disasters and stress.

[00:02:45] Yes.

[00:02:46] Yes.

[00:02:46] Yeah.

[00:02:47] So tell us a little bit, um, about Peak Mind.

[00:02:52] Um, they know just a little bit about you, but tell us about, um, a little bit about the uses of it basically.

[00:03:00] And then a little bit on how it's used you're using it or thinking about, um, X expanding into VR and AR.

[00:03:09] And I know AI, yes, but more on the VR and AR side.

[00:03:12] For sure.

[00:03:13] So I've been a business owner for 20 years.

[00:03:15] And what I saw in the first 10 years was I just did a point of burnout.

[00:03:20] My staff had a point of burnout.

[00:03:22] There was just a time around 2004, 2005 that I just, I was in my car one day and I said, I don't even want to go to my own office.

[00:03:29] And I had to sit with that feeling and say, oh, I own this place.

[00:03:33] If I don't want to be there, I can make, I can make changes.

[00:03:37] You know, what, why do I not want to show up?

[00:03:40] And I realized that my people were stressed and really it was something that we hadn't taken a look at.

[00:03:45] You're just go, go, go as a CEO.

[00:03:46] I put on the CEO hat when I wake up in the morning, show up, and I'm just in CEO mode.

[00:03:51] Alicia wasn't there.

[00:03:52] The humanness had kind of gotten lost.

[00:03:54] And so at, at 2005, I said, I can't do this for another 10 years.

[00:03:59] If I want to stay at a CEO and run operations and have staff, I need to change something because I want to make sure that I want to come back to my office every day, healthy and happy.

[00:04:07] I want my people to be healthy and happy because I care about them.

[00:04:11] And that was the genesis of Peak Mind.

[00:04:13] And it's a set of wellbeing tools to help employees feel like they can thrive and excel during the work days, that they don't have to wait to go home to lower their stress.

[00:04:24] That it's tools, fun and engaging that people can do during the work day where we as adults spend most of our waking hours.

[00:04:32] Yeah.

[00:04:32] And, and, and, you know, every year they come out with that, those studies where they say, you know, you know, these are the 10 most stressful jobs.

[00:04:42] Right.

[00:04:42] And, and they always put event planning or meeting planning.

[00:04:45] Number three.

[00:04:46] Like number three.

[00:04:47] Now, now.

[00:04:50] Behind first responders.

[00:04:52] But, but, you know, you know, as a meeting planner, I can honestly say that firefighters, policemen, soldiers, they've got it way, way rougher than we do.

[00:05:01] But it is an amazingly stressful gig, right?

[00:05:06] It, it, it truly is.

[00:05:07] You know, you see it on the faces, you know, I have my own event planning company, you know, we're third party planners.

[00:05:13] And in the run up to any event, you can see it on everyone's faces.

[00:05:19] You know, you know, fortunately for us, you know, we've had a team that we've worked with now for like 15 years and we all laugh a lot, you know, but if you have younger folks, you know, who haven't, you know, who are maybe, you know, only a few years into the industry, the stress can truly wreck you.

[00:05:35] Yeah.

[00:05:36] Which I think it's really cool, you know, to have tools where employees can empower themselves to actually help them with that stress.

[00:05:44] Yeah.

[00:05:44] Because burnout is why people leave this industry.

[00:05:47] It's not, you know, they don't leave because the job sucks.

[00:05:49] Yeah.

[00:05:49] I mean, it's, it's an amazing job.

[00:05:51] We travel all over the world.

[00:05:52] We do cool things.

[00:05:53] You know, people end up working, you know, in those other gigs because they can't take the daily stress.

[00:05:59] Yeah, for sure.

[00:06:01] So how does Peak Mind help you go from stress to excelling?

[00:06:05] Yeah.

[00:06:05] So we teach people and we model behaviors that, that help us during the work day.

[00:06:10] So we looked at what are, what are the reasons that we stress when we get to work?

[00:06:14] If we look at event planning, right?

[00:06:16] It's the unknowns it's, are my people going to show up, right?

[00:06:20] We've done everything we need to do as event professionals to get to where we are to the day, right?

[00:06:24] To the run up, like you said, but our food service provider is going to show up.

[00:06:28] Is the food going to be served well, right?

[00:06:30] There's so many unknowns.

[00:06:31] Our brain is still primal in nature.

[00:06:33] And so the brain stress system, the neurological alarm system, when we don't know what's going to happen, our brains are negatively hardwired to ruminate in the negative predisposition.

[00:06:45] So somebody is not going to show up.

[00:06:47] I just know somebody is not going to show up, right?

[00:06:49] The food is going to not be on time.

[00:06:51] The DJ is going to show up late, right?

[00:06:52] So we're thinking about all these negative things, which sends us in a stress spiral.

[00:06:56] That leads to the chronic burnout, the chronic stress, versus when was the last time you said, everybody's going to show up today on time.

[00:07:03] Everything is perfect.

[00:07:05] I'm going to get a bonus at the end.

[00:07:07] I love it.

[00:07:08] I love it.

[00:07:08] I love it in that world.

[00:07:10] Yeah.

[00:07:13] That would be a nice way to think.

[00:07:15] It would.

[00:07:16] And it should be the way.

[00:07:18] Oh, shoot.

[00:07:18] It is a choice.

[00:07:19] I think it's a choice, but we have reinforced going back to my psych days.

[00:07:25] Right?

[00:07:25] So we have reinforced that negative behavior as an industry instead of the opposite.

[00:07:30] Yes.

[00:07:30] And that's what Peak Mind is, is the daily set of nudges and reminders, right?

[00:07:34] So when I realized in 2005 that I wanted to work on mental wellbeing, I came across the scientific principle of the nudge theory, which states that if you want any adult or any person to make true, sustainable, long-term change in their life, you have to gently nudge on seven to 28 times.

[00:07:49] Nobody is going to remind your buddy and your peer to gently nudge you in a positive direction, let alone seven times, you know, let alone 28 times.

[00:07:57] And so maybe once, twice, we give them a pep talk, like you got this, everything's going to go great.

[00:08:02] Think positive, right?

[00:08:03] Maybe three times, right?

[00:08:04] Do we do much more than that?

[00:08:06] But if that's what it takes to get our brain to make that true long-term sustainable change, we need technology using AI and machine learning to be that preemptive predictive tool to help motivate and inspire us.

[00:08:19] Well, and that actually, what you just said actually reinforces something that I heard a long time ago, years and years ago when I first started using Evernote.

[00:08:28] Evernote actually did a huge study on when they were actually a powerhouse, right?

[00:08:33] And they did this study on how long it actually took people to start using Evernote effectively.

[00:08:40] And it was, they said seven to 15 times.

[00:08:43] Wow.

[00:08:44] People would start and not start, stop, start, stop.

[00:08:47] And then finally it would click.

[00:08:49] Yeah.

[00:08:49] Yeah.

[00:08:49] And that's change, right?

[00:08:51] Change is hard for our brains.

[00:08:52] Very.

[00:08:53] We stay in what we know because we know how it's going to, most likely we know the outcome.

[00:08:58] That feels good to us.

[00:08:59] That, you know, we're more certain about the rewards, which is what our brain needs, right?

[00:09:03] We need the reward system dopamine.

[00:09:05] And so when we don't get that with the unknown, we don't know what that reward is at the end.

[00:09:10] So it's just safer and more logical for us to continue to go back to what we know, which is typically, you know, not the healthiest for us.

[00:09:17] You mean thinking negative all the time isn't a good idea?

[00:09:19] No.

[00:09:20] Oh my God.

[00:09:22] Let's go into tactical stuff.

[00:09:24] So your website talks about tailoring solutions, right?

[00:09:27] For different industries.

[00:09:29] And I kind of want you to kind of explore some of the specific challenges as well as opportunities that you see to be addressed with the tech for mental wellbeing, but in the context of meetings and events.

[00:09:42] Since certainly that's the majority of our, our audience.

[00:09:45] And if, you know, as we're informing the audience, you're really truly attacking this challenge around from an employee standpoint.

[00:09:54] So it's what the employer can buy into to offer to the employee, not necessarily me as an individual going, choosing an app like Calm or Headspace or something like that.

[00:10:06] You are really truly going in where it really matters.

[00:10:09] Tell us about that.

[00:10:10] Yeah.

[00:10:10] You know, I started a board of directors 10 years ago when I created this concept and my question to the board and I took a poll of us and I said, is it the responsibility of government or the people to make change or the companies who employ us and who profit off of us?

[00:10:25] A majority said it's the responsibility of employers to support our mental wellbeing and wellbeing by definition is health, happiness and quality of life.

[00:10:33] I specifically say that because health, you know, and wellness programs.

[00:10:37] We know those, right?

[00:10:38] The industry for 50 years has done, you know, walking challenges, all those smoking cessation challenges, right?

[00:10:45] We've moved smoking farther to deter people from walking eight, eight more feet to smoke a cigarette, right?

[00:10:50] We've done all those, but it's still not working.

[00:10:52] If stress, you know, is, is increasing comorbidities of stress, you know, the Americans are dying more because of it.

[00:10:58] That means that we have to try something new.

[00:11:00] And so really tying in that quality of life and that health and happiness piece, that's where we wanted to use fun and engaging simulations like VR and AR that if I can model to you a simulation for an event planner that says you're going to show up to the venue and half of your staff is not going to show up on time.

[00:11:19] What do you do?

[00:11:20] Right.

[00:11:21] I saw that face, right?

[00:11:23] That's instant stress reaction, right?

[00:11:25] That's the visceral reaction that somebody is going to go through in the moment.

[00:11:29] Panic is going to set in fear, anxiety, right?

[00:11:33] Break out whether it's, you know, hives or, you know, stress bumps, whatever it is, right?

[00:11:38] That's what our bodies do when we go to that constant, you know, extreme stress response.

[00:11:43] But what if we model to them in VR and show them through an AR holographic coach that the coach says, take a deep breath.

[00:11:51] Just release the breath.

[00:11:53] It helps them to model.

[00:11:55] Take a pause before we have a solution and then go into the solution when you're healthier and calmer.

[00:12:00] And then it walks you through a couple options that are solutions that shows people, right?

[00:12:05] We're visual humans.

[00:12:07] And so we need to see the simulation.

[00:12:08] We need to see that.

[00:12:10] And so that we can then start to feel where we want our bodies to go in the positive way.

[00:12:14] So and because everyone experiences stress a little bit differently.

[00:12:20] These are tailored to the to the individual, right?

[00:12:23] When when you when we are on site at an event and the building is on fire.

[00:12:29] Actually, we just we were in Florida for both Milton and Helene.

[00:12:33] And we had an event in Orlando that was going on during Helene, which again, it was in Orlando.

[00:12:38] So it wasn't terribly affected.

[00:12:41] But if the building's on fire, people come and get me because in the moment I don't stress.

[00:12:46] Right.

[00:12:46] I do not.

[00:12:47] I'm like, do this, do this, do this, do this.

[00:12:49] I stress what people don't see about me is I stress long before and I'm stressing about the day to day things.

[00:12:58] Like spiraling, right?

[00:12:59] But the second we're on site, I have control over that in my mind.

[00:13:03] So I don't really stress out.

[00:13:04] So that's really cool.

[00:13:05] But I know members of our people who work with us.

[00:13:09] The on site, you know, as the winds are starting to go and the winds are starting to blow there.

[00:13:14] They're getting stressed out.

[00:13:15] Right.

[00:13:16] And so that's cool that it can work based on, you know, how people stress.

[00:13:20] I mean, I carry the same amount of stress as anybody else.

[00:13:23] I just it's at different points.

[00:13:25] For sure.

[00:13:26] So yours is more tailored to you need the, you know, beforehand, the planning.

[00:13:31] How do I have less anxious thoughts?

[00:13:33] The, you know, earlier on in the moment, you know, I think you're probably like myself.

[00:13:37] I'm just a natural born event planner when it's go time.

[00:13:40] I am in show mode, right?

[00:13:42] I can do.

[00:13:42] I am just non stop until I get home and then the cortisol dump.

[00:13:46] You know, it I the adrenaline is gone and I say, oh, man, I'm exhausted.

[00:13:51] Right.

[00:13:52] But while I'm in front of people, it's go, go, go.

[00:13:54] And I'm just a natural at it.

[00:13:56] And so it's right.

[00:13:57] Some people are not, though.

[00:13:59] Right.

[00:13:59] And they've come into this profession because they love it and they want to find their space

[00:14:03] and they don't want to feel like they don't fit in and they're not a natural.

[00:14:06] But we just have to help them to understand their anxiety, you know, their anxious moments

[00:14:09] and how to overcome those when it's when it's occurring.

[00:14:12] So let's let's take it a step further, because we've kind of talked about from an employee standpoint.

[00:14:18] So we would think that there are associations, corporations that support our events industry that could use the tech for as well.

[00:14:28] But can can you think about even how it might affect the attendees?

[00:14:35] Sure.

[00:14:35] A particular event.

[00:14:37] And, you know, if in instances where Keith may say from his agency, he'd like to, you know, get be a part of the enterprise version of Peak Mind.

[00:14:49] But then how is that going to affect his planners and how they're delivering to their attendees?

[00:14:54] For sure.

[00:14:55] I say every time I'm in a convention center and I have my demo equipment that every single convention across the world should have a calm room at minimum.

[00:15:04] Right. A meditative space, a Zen zone of some sort.

[00:15:07] And even better, you can have the VR and AR equipment in there because some people can sit in silence and meditate and calm and breathe and do those things.

[00:15:16] Some people, those don't work.

[00:15:17] And so they can't just visualize a beach simulation.

[00:15:20] They can't just use music alone.

[00:15:22] Right. They need the visual stimulation that VR and AR can give them while keeping their eyes open, because some people are afraid to close their eyes.

[00:15:30] Right. And they're just not comfortable in a commercial setting for that.

[00:15:33] And so this just gives other people an opportunity to reach that decompression moment.

[00:15:37] So I just say tools for everybody. Right.

[00:15:40] The reason that we offer 150 different ways to lower stress is because you and I are so different.

[00:15:44] Everybody's different. Your stress is going to be different.

[00:15:46] And if we can use fun and engaging simulations in VR and AR, I just think it opens up the opportunity to allow so many more people, attendees, staff, everybody with a brain to de-stress.

[00:15:59] Yeah.

[00:15:59] Hey, and it's finally a use for VR at events.

[00:16:02] I mean, seriously.

[00:16:03] That actually works.

[00:16:04] Yeah.

[00:16:04] Because we've been talking about it for years.

[00:16:06] Like how many years?

[00:16:06] Well, I just remember that when VR came out and people are like, it's going to change the event world. And I'm like, no, it isn't. People don't want to wear a headset sitting in a chair in front of a stage.

[00:16:16] But that's a comm room.

[00:16:18] Yeah.

[00:16:18] Right. That is the perfect place for it. That's actually where it can actually do good.

[00:16:24] And that's where AR, augmented reality is really surpassing everybody that I've shown, augmented reality through the glasses versus having to put a big headset on.

[00:16:33] Right. You see more people easier to use, better engagement.

[00:16:37] It's you can still see the world around you.

[00:16:39] And so it's just, it's less barrier to entry. And so that's exciting when, you know, we saw the augmented reality. I went to CES last year specifically to go look at technologies and med tech competition from across the world.

[00:16:50] And I found these X-Rail glasses that they were demoing. And as soon as I saw their capability, I said, I want those and let's start building our simulations using their product.

[00:17:00] And to your point, you know, the, I've been watching VR since 2006, but it is continuing to grow. I think I checked CES in 2018 said that their VR AR space was about 10,000 square foot.

[00:17:14] And then it grew up to 34,000 square foot, a net increase of 18 plus percent. This past year, the, if you look at the square footage of mixed reality and CES, it's 76,000 square foot.

[00:17:27] Oh my goodness.

[00:17:28] So right. There's somebody wants to see it.

[00:17:31] Somebody wants to see it. Somebody actually demanding it.

[00:17:34] And that brings us to something I'd love you to share with our audience, because I think CES did something nice for you. Rightfully so, of course, but if you would please share, that would be great.

[00:17:47] For sure. Thank you. So the sponsor of the room that we met in last year, actually, they're sponsoring the Equality Lounge again this year.

[00:17:55] The CES is run by CTA International, and so they are sponsors of this programming called Innovation for All.

[00:18:04] So they do a lot of great things throughout the year. They're going to sponsor that room again, so hopefully I see you there this year.

[00:18:09] I hope so.

[00:18:10] But also, they choose 10 companies internationally to bring to CES all expenses paid to be able to present from a group of diverse women-owned companies.

[00:18:22] Their programming says that they want to make sure that all are represented in tech and innovation.

[00:18:27] On their website for Innovation for All, they say diversity is the bedrock of innovation.

[00:18:30] So I just think it's fantastic that we were one of 10 companies chosen internationally to come and present our product to represent this diversity and inclusive space.

[00:18:42] Yeah, that would be great.

[00:18:45] I think.

[00:18:46] So wait, I will throw that in there.

[00:18:48] So Tess wanted me, we've got a little button here that doesn't applause.

[00:18:51] And Tess was going, hit the button.

[00:18:53] And I'm like, well, I can't because I don't know what button is the app.

[00:18:57] So I'm going to hit one at random and hopefully I get it.

[00:19:01] Ready?

[00:19:01] Here we go.

[00:19:01] Oh gosh.

[00:19:03] Close our eyes.

[00:19:04] I'm going to go with this one.

[00:19:06] No.

[00:19:08] No.

[00:19:10] See, Tess, that is like, and she's looking at me.

[00:19:13] She's like, you know, because we're, she's like.

[00:19:15] You're like producers.

[00:19:16] Like, let's go.

[00:19:18] I tell you.

[00:19:19] I tell you.

[00:19:20] But the audience knows every time I introduce him, Squirrel, now we got the squirrel.

[00:19:25] It's okay.

[00:19:26] I love it.

[00:19:27] No, we're truly, truly congratulations.

[00:19:30] That is an honor, of course, as we know.

[00:19:32] And I'm very happy that you're going to be able to do that.

[00:19:36] And hopefully we get some, able to get some footage and people are going to be taking pictures.

[00:19:41] And you're going to have your team or some people there to support.

[00:19:43] So then we can do a little follow-up too for the show.

[00:19:46] For sure.

[00:19:48] Yeah.

[00:19:48] And this is, and you know, my, I guess my closing thought on this one is, is this is tech

[00:19:53] that I actually hope takes off, right?

[00:19:54] Because it is custom tailored to the person, right?

[00:19:59] Every other solution out there seems to be, this is the way you need to de-stress, right?

[00:20:03] You know, and as you mentioned before, I'm not a meditation guy.

[00:20:06] This isn't me.

[00:20:07] That's not me.

[00:20:08] Right.

[00:20:09] Whereas because this is tailored to the individual, you know, I am more likely to make use of it.

[00:20:15] And then it's a buy-in from your employer so that you don't feel like you're cheating or you're

[00:20:22] stepping away or I'm, you know, how that feeling used to get if you tried to get on Facebook years

[00:20:27] ago on your work computer kind of thing.

[00:20:30] Right.

[00:20:30] That's, you know, better integrated into the experience.

[00:20:33] I have one final question for you, if you don't mind.

[00:20:36] Okay.

[00:20:37] So Dr. McCoy, your book, Be Well at Work, focuses on creating a supportive environment.

[00:20:43] So what practical tips can event professionals implement to create a more supportive and less

[00:20:50] stressful environment for their attendees at events and for their, at the events.

[00:20:56] Sorry.

[00:20:58] Definitely having a space that people can go.

[00:21:00] That's not a closet or a bathroom to have a decompressing moment, right?

[00:21:05] Call it out, acknowledge it, and also open up programming for mental wellbeing.

[00:21:10] I know that stress relief is becoming, you know, an increased topic at conferences.

[00:21:15] I've spoken at over 40 different events since the beginning of the pandemic.

[00:21:18] So right people, I have eight bids out right now for speaking keynote.

[00:21:22] So I know people are finally really leaning into it.

[00:21:25] Continue to do that.

[00:21:26] We are not okay.

[00:21:28] You know, it's, I think it's going to, it needs to be the next couple of years.

[00:21:32] So don't let it just be a trend and just lean in to support your people and listen, listen

[00:21:39] to what they need.

[00:21:40] Like he said, what's going to help them really de-stress and try to do your best.

[00:21:44] We can't do everything as, as leaders.

[00:21:45] We can't offer every single solution, but do your best to offer a varying opportunity

[00:21:50] of solutions.

[00:21:52] Yeah.

[00:21:53] And you know what?

[00:21:53] I'm going to, for all the planners out there, stop skimping on the staff.

[00:21:59] Bring in enough people to handle the job.

[00:22:02] Yes.

[00:22:03] Yeah.

[00:22:03] And create those comm rooms, I think for the staff.

[00:22:08] Yes.

[00:22:08] I think it's great for us to create that for our attendees and people have been doing that,

[00:22:13] which is wonderful.

[00:22:14] But how do we think about creating a comm room for the staff so that there are times where

[00:22:19] we, while we're working, we can go and do these types of things.

[00:22:23] And not just, and, and, and for, you know, if you got to get both of them sponsored, right?

[00:22:30] Yeah.

[00:22:30] Oh yeah.

[00:22:31] And then it would be great.

[00:22:32] Imagine what that would be like.

[00:22:35] Your war room off to, you know, somewhere in the corner, you've got comm room as well

[00:22:39] as a war room.

[00:22:41] Yeah.

[00:22:41] And that reminds me, you know, it's so funny when you were talking earlier, I had to go look

[00:22:46] up the name of this movie I saw.

[00:22:47] I don't know if you all, did you see it Keith or not?

[00:22:50] It's probably not, but it's called murder mindfully.

[00:22:53] Did you see it?

[00:22:54] It's on Netflix.

[00:22:56] Oh my gosh.

[00:22:56] I think you both need to go see it.

[00:22:58] We just listened to a true crime podcast.

[00:23:05] Because the guy, even though he's, he is a murderer, he becomes a murderer.

[00:23:08] He's not is in the beginning, but he started off going to mindful classes.

[00:23:12] Oh, he had a coach on mindfulness.

[00:23:15] Wow.

[00:23:16] So when he never thought he was going to commit his first, he kind of was forced to commit

[00:23:20] the first crime.

[00:23:21] You know, he wasn't criminal in the beginning, but as he goes through the process and when

[00:23:27] he realized, oh, I did this and he clicked and he was technically like Keith, like would

[00:23:32] never do meditation.

[00:23:34] None of those things.

[00:23:35] Right.

[00:23:36] So then when he finally went to the coach to try to save his marriage, when he committed

[00:23:41] the crime, then you see the flash, they do the flashbacks to the coaching sessions between

[00:23:45] him and him telling him to breathe and calm down and think about it.

[00:23:49] And all the resolutions on how to get through the murder is all the mindfulness training that

[00:23:55] he had.

[00:23:56] Oh my gosh.

[00:23:58] You all have to.

[00:23:59] And literally that is what I think about when I think about peak minds, because regardless,

[00:24:05] it doesn't really matter what type, as you said, what type of work you're doing.

[00:24:09] Okay.

[00:24:09] So Alicia, I want you to know that I'm in this, if I don't make it home, that at 1043 AM

[00:24:19] I was with Tess.

[00:24:20] Yeah.

[00:24:22] She had murder on the brain.

[00:24:24] There you go.

[00:24:25] And I got through it with the peak minds.

[00:24:27] I love it.

[00:24:28] I love it.

[00:24:29] Yeah.

[00:24:30] But thank you so much for being here.

[00:24:32] Is there anything else you'd like to share with our audience before you go?

[00:24:35] No, thank you all.

[00:24:37] And I'm excited to see you in a couple of weeks at CES.

[00:24:40] Yes.

[00:24:40] And do a follow up.

[00:24:42] We appreciate it.

[00:24:43] Thanks for joining us this week on the Event Tech Pull Up.

[00:24:47] Make sure to visit our website, eventtechpullup.com and find us on Facebook, Twitter, LinkedIn,

[00:24:53] and YouTube.

[00:24:54] You can subscribe to the show on iTunes, Spotify, and other podcast platforms so you never miss

[00:25:01] an episode.

[00:25:02] While you're at it, if you found value in this show, we'd appreciate a rating or simply

[00:25:07] tell a friend about our brand of crazy.

[00:25:10] Interested in becoming a guest?

[00:25:12] Check out the application on our website.

[00:25:14] If you would like Tess, Keith, or both at your next event or in-house training, please

[00:25:19] email us at tech at eventtechpullup.com.