Recorded live from the Confex show floor in London, Keith Johnston and Kristi Casey sit down with Chris Haddow of ExpoPlatform to discuss how technology can improve buyer–seller connections at large exhibitions. The conversation explores how meeting intelligence, data signals, and thoughtful use of AI help exhibitors generate better leads while helping organizers deliver measurable ROI for both exhibitors and attendees.
What We Cover
- What ExpoPlatform is designed to do for large exhibitions
- Why meaningful buyer–seller connections drive exhibitor ROI
- The difference between “AI marketing” and practical AI tools
- How meeting intelligence can improve lead follow-up• Why many exhibitors fail to act on leads collected at events
- Monetization strategies organizers can use inside event platforms
- Turning event technology from a cost center into a profit center
Guest
Chris Haddow – ExpoPlatform
ExpoPlatform is an event technology platform designed for large-scale exhibitions, helping organizers facilitate buyer–seller meetings, networking, and attendee engagement. The platform focuses on improving exhibitor ROI through intelligent matchmaking, meeting scheduling, and data-driven engagement tools.
Hosts
- Keith Johnston – i3 Events / Event Tech Atlas
- Kristi Casey – Executive Editor, Event Tech Atlas
Key Takeaway
The value of exhibition technology isn’t just managing the event; it’s creating meaningful connections that generate measurable ROI for exhibitors and real value for attendees.
Learn More
ExpoPlatform – https://expoplatform.com/
Chris Haddow - https://www.linkedin.com/in/chrishaddow/
Event Tech Atlas - https://eventtechatlas.com/
Event Tech Pull Up Podcast - https://eventtechpullup.com/