Why the Event Tech Buying Process Is Broken (and How to Fix It)
The Event Tech Pull UpMay 05, 202600:17:40

Why the Event Tech Buying Process Is Broken (and How to Fix It)

Recorded live from the Confex show floor in London, Tess Vismale sits down with Mia Masson, an event tech marketer and consultant, to talk about the challenges planners face when sourcing event technology. Drawing on her experience working with event tech companies and organizers, Mia shares why the tech buying process is often frustrating, where communication breaks down between planners and vendors, and why a transparent discovery tool like Event Tech Atlas could help bridge the gap.

What We Cover
-Mia Masson’s journey into the event tech industry during the pandemic
-Why the relationship between planners and event tech providers often breaks down
-The hidden pain of sourcing new event technology
-Why organizers often stay with tools they don’t like
-The problem with confusing marketing language in event tech
-Why trust, transparency, and peer reviews matter in tech selection
-How discovery platforms can help planners find the right tools

Guest

Mia Masson – Event Tech Marketer & Consultant

Mia Mason works across the event technology ecosystem helping platforms, communities, and organizers with marketing, consulting, and event tech strategy. After several years working in event tech marketing, she now supports multiple event tech companies and advises organizers navigating the technology sourcing process.

Hosts
Tess Vismale – iSocialX / Event Tech Atlas

Key Takeaway
Choosing event technology shouldn’t feel like a guessing game. Clear information, trusted peer reviews, and honest conversations between planners and vendors are essential for making better tech decisions.

Learn More
-Mia Masson - https://www.linkedin.com/in/eventmarketingexpert/
-Event Tech Atlas - https://eventtechatlas.com/
-Event Tech Pull Up Podcast - https://eventtechpullup.com/
EventTech, EventProfs, EventTechnology, EventStrategy, Confex,
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