In part two of a two part episode, Tess and Keith talk with Anati Zubia and Kelley Wyant about content marketing and why it is critical to keep in touch with your members, attendees, and sponsors in the time of Covid-19. This second part focuses on the tech you need to begin the content marketing journey. We also chat about some of the industry news including tech that disinfects!
Companies in Event Tech News:
Content Marketing - The Technology
Kelley Wyant is the founder and creative director of Grace Under Fire Productions, a full-service content marketing firm. A graduate of Northwestern University’s Medill School of Journalism, she’s spent the last 15 years honing her craft as a writer, marketer, and event planner for start-ups, established firms, and non-profit organizations.
Anati Zubia excels in building and leading marketing and revenue operations teams that serve high-growth SaaS and IT technology organizations. She’s spent the last decade managing global brand strategies, building revenue pipeline, and matching best-in-class humans with best-in-class technologies for brands such as Attendify, Infusionsoft (Keap) and Logicalis.
The Tech We Talk About
- Google Analytics
Learning Resources Anati Recommends: