In this episode, Keith and Tess get to sit down and chat with the one and only Mike McAllen, Executive Director of the California Podcast Association and Podcasting4Associations. Mike is one of the foremost experts about association podcasting and helps membership-based organizations retain and connect with association members and build revenue-generating podcasts.
Topics we dive into:
- What are a couple of reasons an association might want to start a podcast now?
- What are some effective ways to grow an audience?
- What are some of the benefits of taking your podcast on the road to your annual conference?
- What are some of our thoughts on sponsorship?
