Content Marketing for Meeting and Event Professionals – Part 1 – The Strategy

In part one of this two part episode, Tess and Keith talk with Kelley Wyant and Anati Zubia about content marketing and why it is critical to keep in touch with your members, attendees, and sponsors in the time of Covid-19. Part one focuses on the how and why of the content marketing journey. We also chat about some of the industry news that is floating around including a ProPublica report on the cancelling of the Houston Rodeo.