S1-E13 – Game, Set, RegMatch – Registration Built by Meeting Planners

Experience Matters

Women leading event tech companies are rare, Black Women leading event tech companies are few… But those who dare become legends. Such is the case of our guests Zita Steglich-Ross, CMP and Lori Burke, CMP. Two amazing EventProfs that are leading the way in online registration with their company regmatch®.

Together, they gathered up their seven decades of combined experience in meeting and event planning and created a registration product that was built by planners, for planners. Their ethos is that every event deserves a solution that provides a seamless journey from registration to itineraries, meetings to payment. And on top of that, it does badges too!

Things We Want to Know

  • Why was regmatch® created?
  • When did our partnership start?
  • What additional resources does regmatch® offer?

About Our Guests:

Founders Zita Steglich-Ross, CMP and Lori L. Burke, CMP developed their expertise from their heels-on-the-ground experience. Starting from the ground up, both rose to meeting and convention planning executive roles for industries including hospitality, government, association, transportation, healthcare technology, and destination marketing.

This dynamic duo embraced their entrepreneurial spirits after successful careers in the corporate world. Zita Steglich Ross created SteglichRoss.com, a boutique full-service destination and event planning & marketing company located in Orlando, Florida. Burke started LLB Enterprises (LLB) in February 1999, offering conference support and trade show management.

Together, they’ve now launched regmatch® and Badge-Creator, which combines their professional know-how and commitment to hospitality service.

Steglich-Ross is an advisory board member for the University of Central Florida School of Hospitality and has previously served as a board member for the African American Chamber of Commerce of Central Florida, Central Florida Urban League, and working with the Florida Hall of Fame Highwaymen Artist, Inc. As an advocate for small business development, she is the editor of DiverseCity Orlando – A Multicultural Guide to Orlando which provides exposure for African American, Hispanic, and Asian small businesses to visitors to the Orlando community.

Burke is a member of Professional Conference Management Association (PCMA) and Board Member of the National Coalition of Black Meeting Professionals (NCBMP), Meeting Professional International (MPI) and American Society of Association Executives (ASAE) ; she also mentors “first time” members and lends her services to her church, Alfred Street Baptist Church in Alexandria, VA.


Find regmatch® Online

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Women leading event tech companies are rare, Black Women leading event tech companies are few… But those who dare become legends. Meet our guests Zita Steglich-Ross and Lori Burke, CMP, two amazing EventProfs that had a dream.