S1-E11 Virtual Event Engagement – Book Smart

There are people you meet that you instantly forget and then there are people you meet that you just know in your heart are going to change the world. Jillian Cardinal is going to make waves in the meetings and events industry and her enthusiasm for all things events and attendees is infectious. You walk away from a conversation with her a better person for just having been in the room. She is full of amazing ideas, knows how to implement them, and is not afraid to tell it like it is.

There were a hundred different ways we could have invited her onto the program, her work as a Sales Manager with JPdL Montréal, as a member of the 2020 PCMA 20 in their Twenties, or for her Smart Women in Meetings “Rising Star Award“. All are topics that could have filled an hour of discussion, but nah…..we had other ideas because Jillian has a (not so) secret identity.

Jillian is the founder of the EventProfs book club which combines her passion for people, ideating, discussion, facilitation, and of course, books. What began as an idea a short time ago has evolved and is now a virtual event and growing community. Jillian has plans to take this concept to your live and virtual events as a form of member and attendee engagement that will get people to sit up and pay attention.

Some of the things we cover in our interview:

  • Engagement with virtual events can be tough, how does the book club concept stand apart from virtual networking or matchmaking.
  • How can the Book Club concept make the leap to virtual events.
  • Thoughts about virtual events that don’t have a virtual host or moderator and why they should.

Companies in Event Tech News:

The Illustrated Art of Virtual Event Engagement

Our Guest – Jillian Cardinal

When she was little and attending her brother’s soccer games, Jillian would walk with her head held high up to a group of unfamiliar kids, hold out her snack, and say: “Hi I’m Jillian. Would you like an M&M?… Would you like to be my friend?” And so began Jillian’s lifelong love of networking, relationship building, and confidence.

Jillian is at her best and most sparkly when meeting new people, presenting what she is passionate about, brainstorming new ideas, collaborating and creating magic as a result. She is insatiably curious and learn quickly with the ability to synthesize material and make it understandable and engaging for others. She comfortable in the spotlight and loves to help others shine as well by making sure voices are heard and acknowledged as well as showing the importance of self-promotion and confidence.

Jillian started The Eventprofs Book Club which combines her passion for people, discourse, ideating, discussion, facilitation, and books! What began as an idea not too long ago is ever evolving and is now a true virtual event and growing community!


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